More than just a product image
Today's shopper needs to feel like they are getting an in-store experience when they browse online. Using 360 degree product photography gives the customer a virtual browsing experience similar to examining an item in ones hand. With luxury products research has shown this form of photography leads to higher conversion rates and reduces returns. High-quality, large images with zoom, spin and color options emulate the touch-and-feel experience of shopping in-store. When presented with a list of features that enhance the online shopping experience, a recent survey showed that 91% of participants chose '360 spin' as the most favored feature.